Anurupa Bagchi Singh

Employment

• Amity University Associate professor
  2011 - Present

Education

• Amity Business School Dr

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Acceptance of Mobile Apps Among Bottom of Pyramid Customers of Urban Areas
  Indian Journal of Marketing 2022 DOI: 10.17010/ijom/2022/v52/i9/171984
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• Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights
  Proceedings of the International Conference on Electronic Business (ICEB) 2022
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• Online shopping experience in India: An examination of consumers world
  International Journal of Business Excellence 2020 DOI: 10.1504/IJBEX.2020.108195
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• The role of social influence and e-service quality in impacting loyalty for online life insurance: A SEM-based study
  International Journal of Business Excellence 2020 DOI: 10.1504/IJBEX.2020.106370
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• "What drives consumers to be brand loyal in online buying in experience product category? A literature review"
  International Journal of Civil Engineering and Technology 2019
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• Impact of microcredit on women empowerment indicators: An empirical reserach in the state of Uttarakhand
  International Journal of Recent Technology and Engineering 2019 DOI: 10.35940/ijrte.C4851.098319
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• Problems faced by microcredit borrowers in joint liability groups (JLGS): Empirical evidence of NBFC-MFIS in Uttarakhand
  International Journal of Recent Technology and Engineering 2019 DOI: 10.35940/ijrte.B1075.0782S719
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• Towards environmental awareness: A review on the upgrowing edge of green cosmetics
  Indian Journal of Economics and Business 2019
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• An empirical study on bottom of pyramid customers towards adoption of innovation
  International Journal of Civil Engineering and Technology 2018
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• Comparison of relationship marketing by public and Private Sector Banks in India
  International Journal of Mechanical Engineering and Technology 2018
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