Bikram Ghosh

Employment

• University of Arizona Professor of Marketing, Gary M Munsinger Chair of Innovation and Entrepreneurship
  2025 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Metaphor-Enabled Marketplace Sentiment Analysis
  Journal of Marketing Research 2024 DOI: 10.1177/00222437231191526
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• Effect of search cost in the presence of search deterring informative advertising
  Quantitative Marketing and Economics 2023 DOI: 10.1007/s11129-023-09265-w
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• The effect of exogenous product familiarity on endogenous consumer search
  Quantitative Marketing and Economics 2020 DOI: 10.1007/s11129-019-09220-8
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