Sweta Leena Hota

Employment

• KIIT University Sr.Assistant Professor
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (21)

• Tech-Driven Sensory Marketing: Integrating AR/VR, IoT, and OVR to Decode Consumer Emotions
  International Journal of Online and Biomedical Engineering (iJOE) 2026
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• Digital Entrepreneurship for Sustainability: Opportunities in Emerging Green Market
  World Journal of Entrepreneurship Management and Sustainable Development 2026 DOI: 10.47556/J.WJEMSD.22.1-2.2026.3
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• Tech-Driven Sensory Marketing: Integrating AR/VR, IoT, and OVR to Decode Consumer Emotions
  International Journal of Online and Biomedical Engineering (iJOE) 2026 DOI: 10.3991/ijoe.v22i06.61539
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• Gender and Proximity Marketing : Concept, Antecedents, and Effects
  Indian Journal of Marketing 2025 DOI: 10.17010/ijom/2025/v55/i10/175613
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• Sustainable Futures: Exploring the Power of Mobile Technologies in Eco-Friendly Product Promotion
  International Journal of Interactive Mobile Technologies (iJIM) 2025 DOI: 10.3991/ijim.v19i14.56957
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• The Role of Smart-Phone Based Interactive Technology in Marketing
  International Journal of Interactive Mobile Technologies (iJIM) 2025 DOI: 10.3991/ijim.v19i14.56857
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• Exploring the Nexus of Robotic Advisory, Digital Fluency, and Financial Literacy in the Future Investment Landscape – A Systematic Review
  Folia Oeconomica Stetinensia 2025 DOI: 10.2478/foli-2025-0012
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• Awaking deep emotional needs of consumers based on big data and emotional analysis
  Journal of Statistics and Management Systems 2024 DOI: 10.47974/JSMS-1196
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• SUSTAINABLE FUTURE: THE ROLE OF MODERN ANALYTICS IN FINANCIAL PLANNING
  Tourism & Hospitality Industry: Trends and Challenges 2024 DOI: 10.20867/THI.27.26
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• Exploring the factors in shaping investor's financial decision-making
  Journal of Statistics and Management Systems 2024 DOI: 10.47974/JSMS-1139
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