0000-0002-8738-681X Employment
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Publications (25)
- A Study on the Role of Visual and Auditory Sensory Cues in Influencing Consumer Purchase Intention: A Neuromarketing Perspective Save
- Case Study: Uncovering Tenant Preferences for Homes in Bangalore - A Marketing Mix Approach Save
- Green Marketing Practices, Consumer Buying Behaviour, and Corporate Financial Performance in India: A Moderated Mediation Analysis Save
- Supply Chain- Logistics Integration: Exploring the Interrelationship and Its Impact on Business Performance and Sustainable Success Save
- The Dark Psychology of Neuro Marketing: Are Consumers Really in Control? Save
- The Effect of Word-of-Mouth Marketing on Customer Loyalty & Product Sales Save
- AI-Powered Credit Risk Assessment Using Alternative Data(Evidence from Bank Statement and GST Analytics in Indian Fintech Lending) Save
- Enhancing Healthcare Recommendations for Special-Need Patients Using Deep Learning and Blockchain Security Save
- Harnessing artificial intelligence for revolutionizing a business sustainable future Save
- Fintech And Financial Inclusion In India: A Data-Driven Analysis Of Digital Payments And Banking Access Save