PC
Pramod Chandra
Fore School of Management, Indian Institute of Technology Kanpur, Indian Institute of Technology Roorkee, Hemwati Nandan Bahuguna Garhwal University
0000-0002-8770-0098
Employment
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Fore School of Management Assistant Professor2021 - Present
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Indian Institute of Technology Kanpur Post-Doctoral Fellow, Marketing2020 - 2021
Education
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Indian Institute of Technology Roorkee Ph.D.2015 - 2019
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Hemwati Nandan Bahuguna Garhwal University MBA2004 - 2006
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Hemwati Nandan Bahuguna Garhwal University B.Sc.2000 - 2003
Projects & Funding
Projects & funding information is unavailable.
Publications (15)
- The Future of Purpose-driven Branding Save
- Exploring psychological mechanisms behind tourists’ sustainable behaviours at homestays Save
- A phenomenological study of tourists' categories in the Indian Himalayan Region Save
- Ingredient branding for medicinal and aromatic plants: An alternative branding strategy to ensure differentiation and suppliers empowerment Save
- Linking marketing imperfections to sustainable entrepreneurial prospects and sustainability: the case of Indian medicinal and aromatic plants businesses Save
- Linking the medicinal and aromatic plants business to sustainable resource management and economic prosperity: a value chain analysis Save
- Strategies for developing sustainable tourism business in the Indian Himalayan Region: Insights from Uttarakhand, the Northern Himalayan State of India Save
- The medicinal and aromatic plants business of Uttarakhand: A mini review of challenges and directions for future research Save
- Marketing information system and strategies for sustainable and competitive medicinal and aromatic plants trade Save
- From Commodity to Brand: The Country of Origin Branding Perspective for Indian Medicinal and Aromatic plants Save