Yog Mishra

Employment

• Jaipuria Institute of Management Assistant Professor
  2025 - Present
• UPES Assistant Professor
  2023 - 2025

Education

• Banaras Hindu University Ph.D.
  2017 - 2023

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Understanding Phubbing Through the Lens of Social Anxiety and Emotional Sensitivity: A Behavioural Study on Young Adults
  2026 DOI: 10.2139/ssrn.6985153
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• Does social currency influence social media usage and brand experience: an empirical analysis
  Benchmarking: An International Journal 2025 DOI: 10.1108/bij-12-2023-0911
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• Identifying the factors of social currency for social media marketing strategy
  South Asian Journal of Business Studies 2021 DOI: 10.1108/SAJBS-01-2020-0022
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