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Prof Ruchi Gupta

Also known as: Prof. Ruchi (Kakkar) Gupta

Shaheed Bhagat Singh College, University of Delhi

ORCID iD 0000-0002-8838-1594
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About

Prof Ruchi Gupta is an experienced educator currently working as a Professor at Shaheed Bhagat Singh College, University of Delhi. A commerce graduate from the highly acclaimed Shri Ram College of Commerce, she completed both her M.Com. and M.Phil. from the renowned Delhi School of Economics, University of Delhi. Thereafter, she obtained her doctoral degree in Commerce having worked in the area of advertising. She has also completed a certified course on Strategic Social Media Marketing from Boston University (MA, USA).

Prof. Gupta has authored two books on advertising which are intended to cover the curriculum of academic advertising courses. She has also been a member of the Textbook Development Board, NCERT, (Class XII Business Studies Book).

Prof. Gupta has presented her research papers in the field of Marketing and Advertising at many Indian and international forums. Many of her research papers are published in journals of national and international repute. Her papers have won Best Paper Awards at some esteemed conferences organised by MICA, Ahmedabad, India and KJ Somaiya Institute of Management Studies and Research, Mumbai, India. She was the Keynote Speaker and the Conference Chair at a conference held at the Queen's College, University of Oxford, United Kingdom, in August, 2018. She was also the session chair at a conference organised by the European Advertising Academy in Slovenia in 2016 and at IPAG Business School in France in 2019. She has reviewed papers for a number of journals and conferences, including conferences organised by the European Advertising Academy and the European Marketing Academy and ABDC-A journals.

Prof. Ruchi Gupta is the recipient of ICBM-AMP Academic Excellence Award 2017 in the category of ‘Best Professor in Advertising’. Some other recipients of the Award in 2017 (in other categories) included professors from IIM Lucknow, ISB Hyderabad, Xavier Institute of Management (some of the top-most B-schools in India).

Prof. Gupta believes that every day is a learning day in the life of an academician.

Employment

  • Shaheed Bhagat Singh College Professor
    2009 - Present
  • University of Delhi Assistant Professor
    2000 - 2009

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (14)