BS

Babita Singla

Chitkara University

ORCID iD 0000-0002-8861-6859
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About

Dr. Babita Singla is a Professor at Chitkara Business School, Chitkara University, Punjab, India. She has a PhD in management and is UGC-NET qualified. She has over 16 years of experience in teaching, research, and administration.

Her areas of expertise are Marketing, E-commerce, Omnichannel, and Retail. In her career, she has been involved in important academic and research assignments such as Guest Editor of a reputed Journal, organising and conducting International and national-level conferences, Faculty Development Programs, and guiding research projects along with her Teaching.

Her research-oriented mindset, rich knowledge, and dedication towards her responsibilities have awarded her the most prestigious ‘Teaching Excellence Award’ and ‘Outstanding Achievement Award’. She has research publications in reputable international and national journals indexed in Scopus, Web of Science, and SCI, and presented research papers at various National and International conferences. In the short span of her career in Academia and Administration, she has authored and edited several books on Retail, Supply Chain, Branding, Customer Relationship Management, and Product Management; covering the course content of various universities nationwide with reputed publication houses including Taylor & Francis, Springer, Emerald and IGI Global among others. She is a lifetime member of various organisations of national and international repute. She has successfully delivered guest sessions at international universities and national universities. Other notable achievements are registered Copyrights and Patents in her name.

Employment

  • Chitkara University Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (84)