PD

Prof. Dr. Rhytheema Dulloo

Lovely Professional University, Hindustan Institute of Technology and Science, Punjab Technical University, Rayat Bahra University, Anna University, Chennai

ORCID iD 0000-0002-8874-1270
Follow

About

Dr. Rhytheema Dulloo, Ph.D. in Marketing, is working as a Professor with Mittal School of Business, Lovely Professional University, Punjab, India. She is a leading researcher at the forefront of understanding consumer behavior in the digital age. Her doctoral dissertation, "Consumers' online shopping behavior through use of mobile apps in the e-tailing industry," delves into the complex world of mobile commerce and its impact on consumer decision-making. This work has laid the foundation for her continued exploration of the consumer landscape, shaped by her keen interest in AI, marketing, consumer behavior, and retail management.

Dr. Dulloo's research prowess was recently recognized with the "Best Research Project" award for her study on "Voice-Based Artificial Intelligence Technologies: Study on User Acceptance in the Era of Digital Disruption." This accolade demonstrates her profound understanding of the transformative power of AI and its potential to reshape the marketing landscape.

Dr. Dulloo's thirst for knowledge extends beyond the classroom. Her participation in the Singapore immersion Study Tour and Interdisciplinary workshop at Management Development Institute Singapore on "Marketing in the Neo-World" further broadened her perspective and exposed her to cutting-edge insights on marketing strategies in the global marketplace.

Driven by an insatiable curiosity and a commitment to continuous learning, Dr. Dulloo actively invests in her professional development. Her academic journey extends beyond her Ph.D., boasting completed courses from prestigious institutions like the University of London (Research Methodology), University of Virginia (Introduction to Personal Branding), University of Illinois at Urbana-Champaign (Marketing Management) to name a few. This diverse academic exposure has equipped her with a comprehensive understanding of marketing fundamentals and the latest trends shaping the industry.

Dr. Rhytheema Dulloo's journey and achievements serve as an inspiration to others aspiring to navigate the dynamic and ever-evolving world of marketing in the digital age.

Employment

  • Lovely Professional University Professor
    2026 - Present
  • Hindustan Institute of Technology and Science Professor
    2015 - 2026
  • Rayat Bahra University Professor
    2008 - 2015

Education

  • Hindustan Institute of Technology and Science PhD
    2016 - 2019
  • Punjab Technical University MBA
    2005 - 2007
  • Anna University, Chennai Bachelor of Engineering (Comp. Sc)
    2001 - 2005

Projects & Funding

Projects & funding information is unavailable.

Publications (45)