NILESH ARORA

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Publications (44)

• Honoring the Past, Enabling the Future
  2026 DOI: 10.4324/9781003655282-10
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• Decoding the Social Media Advertising Influence on Consumer Attitude and Intention
  Vision: The Journal of Business Perspective 2026 DOI: 10.1177/09722629221099588
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• FinTech and Financial Inclusion
  2025 DOI: 10.4324/9781003514114
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• Fintech Integration in Forex and Stock Markets
  2025 DOI: 10.4324/9781003514114-4
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• BEYOND LIKES! INVESTIGATING THE INFLUENCE OF SOCIAL RELATIONSHIPS ON eWOM AND PURCHASE INTENTION IN SOCIAL MEDIA
  Asian Academy of Management Journal 2025 DOI: 10.21315/AAMJ2025.30.2.1
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• Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?
  FIIB Business Review 2025 DOI: 10.1177/23197145241313317
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• They acclaimed, I used: an investigation of traveller's behavioural intention to use YouTube shorts for selection of ecotourism destination
  Journal of Hospitality and Tourism Insights 2025 DOI: 10.1108/JHTI-03-2024-0235
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• Micro-Moments in Social Commerce
  2024 DOI: 10.4018/979-8-3693-2367-0.ch002
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• The role of inflammatory movies in shaping Islamophobia and destination animosity
  Tourism Recreation Research 2024 DOI: 10.1080/02508281.2024.2390718
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• Sustaining Talent in Tourism: Examining Monetary and Non-Monetary Catalysts
  2024 DOI: 10.2991/978-94-6463-437-2_28
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