Preeti Mehra

Employment

• MacEwan University Sessional Instructor
  2026 - Present
• Concordia University of Edmonton Sessional Instructor
  2025 - Present
• Lovely Professional University Professor in Marketing
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• AI-Driven Innovation
  2025 DOI: 10.4018/979-8-3693-9611-7.ch008
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• Shaping Consumer Behaviour With AI
  2025 DOI: 10.4018/979-8-3693-9611-7.ch017
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• Leveraging Economic Incentives to Foster Green Entrepreneurship and Sustainability
  2025 DOI: 10.4018/979-8-3693-9306-2.ch012
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• The Role of Digitalisation in Empowering Artisanal Entrepreneurs
  2025 DOI: 10.4324/9781003497943-8
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• Navigating Mountain Tourism's Economic Impact
  2025 DOI: 10.4018/979-8-3693-8764-1.ch028
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• Fostering Gratifying Customer Experiences Through the Art of Visual Content and Storytelling
  2024 DOI: 10.4018/979-8-3693-2432-5.ch017
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• Tourism in the Metaverse
  2024 DOI: 10.4018/979-8-3693-1103-5.ch006
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• Factors Affecting the Role of IMC on LGBT Communities’ Intention to Recommend Technology Products
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629231169101
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• Impact of Electric Vehicles Adaption on the Balance of Payment and Current Account Deficit in India
  Journal of Pharmaceutical Negative Results 2022 DOI: 10.47750/PNR.2022.13.S03.114
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• Product Attributes Influencing Rural Consumers'purchase Decision for Micro Packs - An Application of Conjoint Analysis.
  2021
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