Dr. Ankita Priti Roy

About

Dr. Ankita Priti Roy is an Assistant Professor at Kristu Jayanti University, Bengaluru, and a dedicated researcher specializing in branding, consumer behaviour, and personalized marketing strategies. She holds a PhD in Management from Christ University, Bengaluru, with research focused on innovative approaches to personalized branding and enhancing consumer engagement in digital and blended environments. She also holds an MBA in Marketing from Christ University and a Bachelor's degree in Commerce from Patna University.

With prior industry experience and a strong academic background, Dr. Roy actively contributes to research, teaching, and scholarly discourse in the fields of branding, consumer behaviour, personalized marketing, and customer engagement. She has presented her research at several prestigious national and international conferences and continues to engage in interdisciplinary research that bridges theory and practice. Her research interests include branding, consumer behaviour, personalized marketing, customer engagement strategies, digital marketing, and consumer decision-making.

Employment

• Kristu Jayanti University Assistant Professor
  2025 - Present
• Christ University PhD scholar
  2022 - 2026
• Byju's Business Development Executive
  2020 - 2020
• ICICI Bank Relationship Manager (DM2)
  2019 - 2020

Education

• Christ University MBA
  2017 - 2019

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Designing Digital Twin-Driven Lifelong Learning Ecosystems: A Conceptual Framework for Personalized Education
  Digital Twin Driven Lifelong Learning Systems 2027 DOI: 10.4018/979-8-2600-1674-9.ch014
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• Designing Digital Twin-Driven Lifelong Learning Ecosystems
  2026 DOI: 10.4018/979-8-2600-1674-9.ch014
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• Prioritizing Risks in IoT-Enabled EdTech Platforms: A Fuzzy AHP Approach to Maximize User Satisfaction
  2026 DOI: 10.1007/978-981-96-7140-3_3
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• Enhancing Student Engagement in Blended Learning Through Personalization Strategies on EdTech Platforms
  2025 DOI: 10.4018/979-8-3693-9122-8.ch007
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• Enhancing student engagement in blended learning through personalization strategies on EdTech platforms: An MCDM-based approach
  Multiple Criteria Decision Making Mcdm Techniques and Statistics in Marketing 2025 DOI: 10.4018/979-8-3693-9122-8.ch007
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• Prioritization of Challenges in EdTech Platform to Enhance User Continuance Intention: A Multi-criteria Decision Making Approach
  2025 DOI: 10.1007/978-981-96-6063-6_26
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• Prioritizing Risks in AI-Enabled EdTech Platforms: An Analytic Hierarchy Process Approach
  2025 DOI: 10.1007/978-981-96-1918-4_39
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