Anil Kashyap
Central University of Himachal Pradesh, Dr Hari Singh Gour University, University of Lucknow, National Institute of Fashion Technology - Kangra Campus
About
Dr. Anil Kashyap is Associate Professor at HPKV Business School, Central University of Himachal Pradesh, Dharamshala, India. He has been the faculty (Assistant Professor) of marketing at Department of Business Management, Dr. Harisingh Gour Vishwavidyalaya (A Central University). Dr. Kashyap has been associated with Indian Institute of Management (IIMA), Ahmedabad and National Institute of Fashion Technology (NIFT). He taught Marketing, Consumer Behavior, Social and Digital Media Marketing, Contemporary Issues in Marketing and Retail Management in the doctorate, post graduate and undergraduate programme. He also involved in teaching and training entrepreneurial venture. His research area are retailing and ecommerce. He has published articles in ABDC journals and also reviewed articles for reputed journals. Recently he has edited a book "Marketing 5.0: The Role of Human-Mimicking Technology" published by Emerald Publishing. He hold various administrative responsibility including the Associate Director, Research and Quality Accreditation at Central University of Himachal Pradesh and has been Warden and Member in the Proctorial Board. He has completed research project for Ministry of Rural Development & Panchyati Raj, GoI and also worked in the consulting assignment for Tihar Prison. He has attended the FDP programme on entrepreneurship and rural development form EDII, Gandhinagar and NIRDPR, Hyderabad.
Employment
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Central University of Himachal Pradesh Associate Professor2023 - Present
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Dr Hari Singh Gour University Assistant Professor2013 - Present
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National Institute of Fashion Technology - Kangra Campus Assistant Professor2012 - 2013
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Indian Institute of Management Ahmedabad Academic Associate2010 - 2012
Education
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University of Lucknow PhD2010 - 2015
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University of Lucknow MBA Marketing2007 - 2009
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- Technology adoption among women entrepreneurs of the Global South: a systematic literature review and research agenda Save
- Application of theory of planned behaviour in determining attitude and to measure purchase intention under the fear of Covid-19 Save
- Understanding the Factors Influencing Repurchase Intention in Online Shopping: A Meta-analytic Review Save
- An exploratory analysis of mall attractive dimensions from the perspective of tier-II cities customers Save
- Role of mall attractiveness in shaping fashion shopping orientation of apparel shoppers: a segmentation approach Save
- Measuring information potential to understand shoppers' acceptance of online shopping Save
- Understanding customer perceived mall values: A confirmatory factor analysis approach Save
- Leveraging utilitarian perspective of online shopping to motivate online shoppers Save