Renuka Mahajan

About

An academician, trainer, and researcher, with 27 plus years of experience in IT and Business Analytics, with expertise in various business intelligence tools like Power BI, Tableau, and Microsoft Excel. Ms SQL. She has published several research papers in various Scopus indexed & in the ‘A’, and ‘B’ categories of ABDC-listed reputed International journals and several conference proceedings. Her current research areas are Information Systems, IT adoption models, learning analytics, emerging technologies (Social Media and Artificial intelligence) and text mining. She has also presented her Cases and Research at various international conferences and forums. She has imparted training in various organizations in the area of Business research methods, Web and social media analytics and decision-making using IT tools and technologies.

Employment

• Amity University Associate Professor
• Jaipuria Institute of Management Noida Assistant Professor

Education

• Amity University Phd (Computer Science and Engineering)

Projects & Funding

Projects & funding information is unavailable.

Publications (39)

• Capitalism Versus Sustainability: Finding Common Ground in Modern Markets
  2026 DOI: 10.1007/978-3-032-01715-4_2
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• Working women on the edge: investigating the association between stress, restoration motivation and wellness travel
  Journal of Hospitality and Tourism Insights 2026 DOI: 10.1108/JHTI-07-2025-0905
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• Investigating stakeholder perceptions of graduate employability
  Higher Education, Skills and Work-Based Learning 2024 DOI: 10.1108/HESWBL-11-2022-0239
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• How Empowering Narratives and Strategic Analytics Fuel Luxury Brand Activism
  2024 DOI: 10.4018/979-8-3693-2823-1.ch018
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• Role of digital misinformation in analyzing COVID 19 Vaccine Hesitancy
  International Journal of Management Practice 2023 DOI: 10.1504/IJMP.2023.10053746
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• Cyberbullying perpetration during the Covid-19 pandemic: A study on the relationship between strain, angerand parental support
  Behaviour & Information Technology 2023 DOI: 10.1080/0144929x.2022.2163692
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• Factors impacting behavioural intentions to adopt the electronic marketplace: findings from small businesses in India
  Electronic Markets 2022 DOI: 10.1007/s12525-022-00578-4
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• Employability skills framework: a tripartite approach
  Education + Training 2022 DOI: 10.1108/et-12-2020-0367
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• Analysis of Factors Affecting Intent to Use Mobile Commerce Services in India
  International Journal of E-Services and Mobile Applications 2022 DOI: 10.4018/ijesma.300268
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• Demystifying social media usage for insurance-related purchase intentions among senior users in the pandemic period
  International Journal of Web Based Communities 2022 DOI: 10.1504/ijwbc.2022.122396
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