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Publications (6)
- Non-linear Effects of Advertising Spending on Firm Performance: A Fixed-effects Panel Analysis of the Moderating Role of Internationalization Save
- Unveiling Determinants of Resource Allocation to R&D and Advertising: Insights from Indian Manufacturing Companies Save
- Exploring asymmetric dynamics of R&D spending and firm value nexus: Insights from panel autoregressive distributed lag analysis Save
- Dynamics of human capital investment and firm performance: MSMEs context Save
- R&D spending and firm value nexus: the moderating role of board independence Save
- Dynamics of resource allocation–firm performance relationship: Panel autoregressive distributed lag approach Save