Vishakha Chauhan

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Publications (8)

• Strategic Marketing Factors for Successful Health Tourism: A Meta‐Analysis
  International Journal of Tourism Research 2026 DOI: 10.1002/jtr.70342
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• Empowered by representation: How plus‐size models create brand evangelists
  Psychology & Marketing 2025 DOI: 10.1002/mar.22122
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• Barriers to adoption of slow tourism: An innovation resistance theory perspective
  International Journal of Tourism Research 2024 DOI: 10.1002/jtr.2689
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• Healthcare decision making and choice: an empirical model of patient confusion
  Management Decision 2023 DOI: 10.1108/MD-11-2022-1488
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• Apparel Consumption and Embodied Experiences of Gay Men and Transgender Women in India: Variety and Ambivalence, Fit Issues, LGBT-Fashion Brands, and Affordability
  Journal of Homosexuality 2021 DOI: 10.1080/00918369.2019.1698914
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• Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion
  Journal of Marketing Theory and Practice 2021 DOI: 10.1080/10696679.2020.1840276
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• Consumer confusion: a systematic review and research directions
  Journal of Consumer Marketing 2021 DOI: 10.1108/jcm-03-2020-3705
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• Exploring patient choice in India: A study on hospital selection
  International Journal of Healthcare Management 2021 DOI: 10.1080/20479700.2019.1679520
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