Viji Srinivasaranganathan

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Social Media and Employer Branding
  2025 DOI: 10.4018/979-8-3373-3331-1.ch005
  +Save
• A Study on Factors Influencing Consumers’ Preference in Selecting a Branded New Laptop in Thanjavur District
  2025 DOI: 10.1007/978-3-031-87372-0_85
  +Save
• Social Media Marketing and Its Role in the Food Industry
  2024 DOI: 10.4018/979-8-3693-7683-6.ch005
  +Save
• Application of Machine Learning Algorithms in Personalized Marketing
  5th International Conference on Recent Trends in Computer Science and Technology, ICRTCST 2024 - Proceedings 2024 DOI: 10.1109/ICRTCST61793.2024.10578463
  +Save
• Prediction of organic products purchase decision by Generation Z consumers- An Empirical Perspective
  2024 DOI: 10.2991/978-94-6463-374-0_25
  +Save
• Impact of Intrinsic and Extrinsic Motivators on Employee Performance on Employee Engagement
  2023 International Conference on New Frontiers in Communication, Automation, Management and Security, ICCAMS 2023 2023 DOI: 10.1109/ICCAMS60113.2023.10525831
  +Save
• Intelligent anomaly detection model for atm booth surveillance using machine learning algorithm : iintelligent ATM survillance model
  Proceedings - IEEE 2021 International Conference on Computing, Communication, and Intelligent Systems, ICCCIS 2021 2021 DOI: 10.1109/ICCCIS51004.2021.9397103
  +Save