nimit gupta

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Publications (9)

• Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering: a thematic analysis
  British Food Journal 2025 4 citations DOI: 10.1108/BFJ-10-2024-1071
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• Examining the impact of advertising, firm-generated content, and user-generated content on customers’ propensity to buy food online
  Future Business Journal 2025 1 citation DOI: 10.1186/s43093-025-00492-z
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• Impact of sales promotion on consumer buying behavior in the apparel industry
  Cogent Business & Management 2024 33 citations DOI: 10.1080/23311975.2024.2310552
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• Review of Telemedicine and E-health: A bibliometric analysis
  Asia Pacific Journal of Health Management 2023 1 citation DOI: 10.24083/apjhm.v18i2.2399
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• Moving towards a sustainable world with the circular economy practices concerning the SMEs in Visakhapatnam’s ice-cream industry
  Journal of Autonomous Intelligence 2023 3 citations DOI: 10.32629/jai.v6i1.676
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• Permission marketing: a systematic review of 22 Years of research
  Marketing Intelligence & Planning 2023 30 citations DOI: 10.1108/MIP-05-2022-0187
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• The Genius of Craft Brewing: Case of Third Generation Brewing Entrepreneur of Pune
  2022 0 citations DOI: 10.4324/9781003267751-7
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• Xiaomi’s journey in India: A Roller coaster ride
  International Journal of Management 2020 DOI: 10.34218/IJM.11.3.2020.007
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• Message strategy of promotional e-mails in India: A content analysis
  International Journal of Electronic Marketing and Retailing 2019 1 citation DOI: 10.1504/IJEMR.2019.104212
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