Ashish Sood

Employment

• University of California Riverside Associate Professor of Marketing

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (23)

• Lockdown Without Loss? A Natural Experiment of Net Payoffs from COVID-19 Lockdowns
  Journal of Public Policy & Marketing 2023 DOI: 10.1177/07439156221143954
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• Lockdown Without Loss? A Natural Experiment of Net Payoffs to COVID Lockdowns
  2022 DOI: 10.2139/ssrn.4284029
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• How Long Should Social Distancing Last? Predicting Time to Moderation, Control, and Containment of COVID-19
  SSRN Electronic Journal 2020 DOI: 10.2139/ssrn.3562996
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• Do Disruptive Visions Pay Off? The Impact of Disruptive Entrepreneurial Visions on Venture Funding
  Journal of Management Studies 2019 DOI: 10.1111/joms.12390
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• Client profitability of diffusion segments across countries for multi-generational innovations: The influence of firm, market, and cross-national differences
  Journal of International Business Studies 2018 DOI: 10.1057/s41267-018-0163-7
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• Analyzing Client Profitability across Diffusion Segments for a Continuous Innovation
  Journal of Marketing Research 2017 DOI: 10.1509/jmr.16.0209
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• Technological Transition: S-curve or Step-and-Wait
  Wiley Encyclopedia of Management 2015 DOI: 10.1002/9781118785317.weom130003
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• The commercial contribution of clinical studies for pharmaceutical drugs
  International Journal of Research in Marketing 2014 DOI: 10.1016/j.ijresmar.2013.07.007
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• Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder
  Marketing Science 2012 DOI: 10.1287/mksc.1120.0739
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• Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
  Marketing Science 2011 DOI: 10.1287/mksc.1100.0617
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