Harsh Vardhan Samalia

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Publications (4)

• Investigating Factors Affecting Cloud Computing Adoption by SMEs in Himachal Pradesh
  Proceedings - 2016 IEEE International Conference on Cloud Computing in Emerging Markets, CCEM 2016 2017 DOI: 10.1109/CCEM.2016.012
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• The role of marketing intelligence in brand positioning: Perspective of marketing professionals
  Journal of Cases on Information Technology 2017 DOI: 10.4018/JCIT.2017010103
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• The role of organizational culture and process-structure in marketing intelligence: Perspective of IT professionals
  Journal of Cases on Information Technology 2017 DOI: 10.4018/JCIT.2017010106
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• A Business Intelligence Perspective for Churn Management
  Procedia- Social and Behavioral Sciences 2014 DOI: https://doi.org/10.1016/j.sbspro.2013.12.420
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