MALLIKA SANKAR

Employment

• Christ University Assistant Professor
  2019 - Present

Education

• Bharathiar University Ph. D

Projects & Funding

Projects & funding information is unavailable.

Publications (29)

• Investigating Greenwashing in Corporate Sustainable Reporting
  2026 DOI: 10.1007/978-981-95-2717-5_12
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• The catalytic role of digital divide in sustainable digital transformation practices in healthcare sector
  Discover Sustainability 2026 DOI: 10.1007/s43621-026-03356-w
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• Is There a Dark Side to Work Passion? Insights on Well-Being and Performance in the Evolving Knowledge Economy
  Prabandhan: Indian Journal of Management 2025 DOI: 10.17010/pijom/2025/v18i12/175032
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• Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy
  Theoretical and Practical Research in the Economic Fields 2024 DOI: 10.14505/tpref.v15.1(29).02
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• The influence of environmentally mindful marketing tactics on the perceptual framework and predispositions of generation Z shoppers in the Indian app
  Driving Green Marketing in Fashion and Retail 2024 DOI: 10.4018/979-8-3693-3049-4.ch008
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• The Women Leadership: A Catalytic Role of Digital Divide Through Digital Ecosystem
  Technical and Vocational Education and Training: Issues, Concerns and Prospects 2024 DOI: 10.1007/978-981-99-7798-7_43
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• Redefining Organizational Sustainability Through Revamping Digital Capital
  Technical and Vocational Education and Training 2024 DOI: 10.1007/978-981-99-6909-8_39
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• Involvement and implementation of corporate social responsibility (CSR): A case of COVID-19 evidence from various countries
  Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises 2024 DOI: 10.4018/979-8-3693-0363-4.ch004
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• EdTech tools for sustainable practices: A green revolution in education
  Technological Innovations for Business, Education and Sustainability 2024 DOI: 10.1108/978-1-83753-106-620241009
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• Assessing the impact of smart city technologies on sustainable urban mobility in developing economies
  Smart Cities and Circular Economy: The Future of Sustainable Urban Development 2024 DOI: 10.1108/978-1-83797-957-820241018
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