0000-0002-9315-2550 About
Dr. Sivaguru M is an Assistant Professor of Faculty of Management Studies (FMS) at University of Delhi. Dr. Sivaguru M earned a Ph.D. in Marketing Analytics from National Institiute of Technology (NIT), Tiruchirappalli and holds a master’s degree in management. With a strong background in Marketing Analytics, Dr. Sivaguru M specializes in machine learning, business analytics, digital transformation.
Dr. Sivaguru M has published extensively in leading journals, including Applied Intelligence, Soft Computing, and has presented research findings at numerous national and international conferences. He is particularly focused on developing novel methodologies for customer churn prediction or studying the impact of deep learning techniques on predictive analytics.
In addition to research, Dr. Sivaguru M teaches a variety of courses in data science, artificial intelligence, digital marketing and IT management at the post graduate levels. He is passionate about mentoring students and fostering a learning environment that encourages critical thinking and innovation.
Beyond academic work, Dr. Sivaguru M actively collaborates with industry professionals and organizations to translate research into practical applications, particularly in IT industry. He also serves as a reviewer for several academic journals and is involved in community outreach programs aimed at promoting education.
Employment
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University of Delhi Assistant Professor2023 - Present
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GITAM University Assistant Professor2021 - 2023
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Pondicherry University Research Associate2014 - 2015
Education
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Pondicherry University MBA2008 - 2011
Projects & Funding
Projects & funding information is unavailable.