Aditya Shankar Mishra

Employment

• Indian Institute of Management Ranchi Associate Professor
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• Emojis: can it reduce post-purchase dissonance?
  Journal of Strategic Marketing 2022 DOI: 10.1080/0965254X.2021.2013935
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• Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets
  Journal of Fashion Marketing and Management 2022 DOI: 10.1108/JFMM-02-2022-0038
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• Exploring COBRAs, its antecedents and consequences in the context of banking brands
  International Journal of Bank Marketing 2021 DOI: 10.1108/IJBM-11-2020-0553
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• Marketing Schools of Thought and Their Present Day Relevance
  FIIB Business Review 2021 DOI: 10.1177/23197145211045773
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• Exploring factors influencing US millennial consumers’ use of tap-and-go payment technology
  International Review of Retail, Distribution and Consumer Research 2020 DOI: 10.1080/09593969.2019.1667854
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• Antecedents of consumers’ engagement with brand-related content on social media
  Marketing Intelligence and Planning 2019 DOI: 10.1108/MIP-04-2018-0130
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• Application of GREEN scale to understanding US consumer response to green marketing communications
  Psychology and Marketing 2018 DOI: 10.1002/mar.21140
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• The dual entertainment theory in celebrity endorsements the role of celebrity worship and profession
  Journal of Advertising Research 2018 DOI: 10.2501/JAR-2018-009
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• Mobile payments adoption by US consumers: an extended TAM
  International Journal of Retail and Distribution Management 2017 DOI: 10.1108/IJRDM-08-2016-0144
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• GREEN consumption values and Indian consumers’ response to marketing communications
  Journal of Consumer Marketing 2016 DOI: 10.1108/JCM-12-2015-1632
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