0000-0002-9483-5329 Employment
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Publications (27)
- Role of Neuromarketing in Assessing Consumer Purchase Intention: A Literature Review Save
- Role of Neuromarketing in Assessing Consumer Purchase Intention Save
- Redefining Boundaries: Sustainable Entrepreneurship and Empowerment among Muslim Women — Insights from Various Case Studies Save
- Driving sustainable supply chain performance through digital transformation: the role of information exchange and responsiveness Save
- Exploring the Relationship between Work from Home and Employee Wellbeing: An SLR and Cross-Country Perspective Save
- Exploring the relationship between work from home and employee wellbeing: an SLR and cross-country perspective Save
- EXPLORING THE INTERNET OF THINGS-MARKETING CONNECTION: A BIBLIOMETRIC REVIEW AND DIRECTIONS FOR FUTURE RESEARCH Save
- Examining the Influence of Consumer-level Psychological Factors on Green Purchase Behaviour: Analyzing Socio-demographic Aspects Among Indian Millennials Save
- Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat Save
- Affordable luxury consumption: an emerging market's perspective Save