Anees Ahmad

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Publications (9)

• Bibliometric mapping of brand activism: trends, themes, and trajectories
  International Review on Public and Nonprofit Marketing 2026 DOI: 10.1007/s12208-026-00473-0
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• Examining the impact of perceived hospital accreditation quality standards on patient loyalty: A Stimulus-Organism-Response theory perspective
  IIMB Management Review 2025 DOI: 10.1016/j.iimb.2025.100618
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• Examining the factor structure of quality of technical education: evidence from Punjab state of India
  Journal of Applied Research in Higher Education 2022 DOI: 10.1108/JARHE-05-2020-0120
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• Role of top management in business model innovation due to technological changes in emerging market
  International Journal of Economics and Business Research 2021 DOI: 10.1504/IJEBR.2021.116335
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• Investigating the effects of consumer characteristics with respect to brand knowledge and product involvement on brand alliance evaluation
  Asia Pacific Journal of Marketing and Logistics 2020 DOI: 10.1108/APJML-05-2019-0321
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• Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation
  International Journal of Nonprofit and Voluntary Sector Marketing 2019 DOI: 10.1002/nvsm.1650
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• An empirical comparison of two brand personality scales: Evidence from India
  Journal of Retailing and Consumer Services 2017 DOI: 10.1016/j.jretconser.2017.01.006
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• Impact of brand personality on brand equity: The role of brand trust, brand attachment, and brand commitment
  Indian Journal of Marketing 2015 DOI: 10.17010/ijom/2015/v45/i5/79937
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• Evaluating the role of consumer brand relationships in brand equity formation
  International Journal of Applied Business and Economic Research 2014
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