PIYUSH GUPTA

Employment

• Birla Global University Assistant Professor
  2022 - Present

Education

• Indian Institute of Management Ranchi Ph.D.
  2015 - 2021

Projects & Funding

Projects & funding information is unavailable.

Publications (29)

• Digital Nudging in Online Food Delivery Systems Using Recommender Systems
  2026 DOI: 10.1201/9781003560104-5
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• Drivers of consumer brand advocacy in the metaverse
  Journal of Fashion Marketing and Management: An International Journal 2026 DOI: 10.1108/JFMM-04-2024-0145
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• Customer journey and experience in multi-stage e-retail delivery system (e-RDS): a process–perception perspective
  Journal of Global Operations and Strategic Sourcing 2026 DOI: 10.1108/JGOSS-09-2024-0093
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• Digital Nudging in Online Food Delivery Systems Using Recommender Systems
  Expanding the Digital Frontiers of Business with AI Gamifcation and Metaverse Marketing 2026 DOI: 10.1201/9781003560104-5
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• Delivering more than food – exploring the value chain of online food delivery service
  British Food Journal 2026 DOI: 10.1108/BFJ-02-2025-0236
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• Antecedents of Sustainable Development for Students Pursuing Career in STEM: The Mediating Role of STEM Education
  Journal of Engineering Education Transformations 2025 DOI: 10.16920/jeet/2025/v39i1/25122
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• Culturally adaptive service robots: impact of cross-cultural attributes on usage intention
  International Journal of Services Operations and Informatics 2025 DOI: 10.1504/IJSOI.2025.152344
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• Instant food on your table: The role of logistics service quality dimensions in the adoption of instant online food delivery services
  Transportation Research Part E Logistics and Transportation Review 2025 DOI: 10.1016/j.tre.2025.104205
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• Interconnection between AI capabilities, marketing capabilities, and marketing effectiveness: moderating impact of technology turbulence
  Journal of Strategic Marketing 2025 DOI: 10.1080/0965254X.2025.2605721
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• Study on the influence of perceived service process belief on overall customer satisfaction: the role of stage satisfaction
  International Journal of Services and Operations Management 2025 DOI: 10.1504/IJSOM.2025.149976
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