Kunja S.R

About

Agri-food Systems, Sustainable Consumption, eWOM, Circular Economy, Agro-Food Supply Chain and Millet Marketing

Employment

• National Institute of Technology Warangal Assistant Professor (Grade 1)
  2025 - Present
• National Institute of Technology Rourkela Assistant Professor (Grade 1)
  2020 - 2025
• Central University of Rajasthan Assistant Professor
  2019 - 2020
• ANU Post Doctoral Researcher
  2019 - 2019

Education

• University of Hyderabad PhD
  2014 - 2019
• Osmania University M.Com
  2012 - 2014
• Osmania University MBA
  2009 - 2011
• Osmania University B.Com (E-Commerce)
  2006 - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Exploring the Drivers, Barriers, and Enablers of Circular Economy Implementation in the Agro‐Food Supply Chain: A Qualitative Study
  Business Strategy and the Environment 2026 DOI: 10.1002/bse.70311
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• Exploring the Dimensions of Millet Awareness among Generational Cohorts
  Indian Journal of Extension Education 2025 DOI: 10.48165/ijee.2025.61407
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• Engaging guests for a greener tomorrow: Examining the role of hotel chatbots in encouraging pro-environmental behavior
  Tourism and Hospitality Research 2025 DOI: 10.1177/14673584241313339
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• Factors Affecting Intention to Write Negative Electronic Word of Mouth (NEWOM) : A Meta-Analysis
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i11/174630
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• Circular economy in agro food supply chain: Bibliometric and network analysis
  Business Strategy & Development 2024 DOI: 10.1002/bsd2.360
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• Why do consumers return products? A qualitative exploration of online product return behaviour of young consumers
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103770
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• Consumer Behaviour in Gamified Environment: A Bibliometric and Systematic Literature Review in Business and Management Area
  Acta Informatica Pragensia 2023 DOI: 10.18267/j.aip.221
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• Determinants and Outcomes of Food Delivery App Engagement During COVID-19
  Journal of Electronic Commerce in Organizations 2023 DOI: 10.4018/jeco.323655
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• Examining the mediating role of brand trust and brand commitment in fostering consumer perceptions toward recycled products
  Business Strategy & Development 2023 DOI: 10.1002/bsd2.248
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• Examining ePWOM-purchase intention link in Facebook brand fan pages: Trust beliefs, value co-creation and brand image as mediators
  IIMB Management Review 2021 DOI: 10.1016/j.iimb.2021.11.002
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