Abhijit Guha

Employment

• Florida Atlantic University Professor
  2025 - Present

Education

• Duke University PhD
  2003 - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• The effect of recommendation display position on review persuasiveness: Moderating roles of temporal distance, affect, and valence
  Journal of Retailing 2026 3 citations DOI: 10.1016/j.jretai.2025.09.002
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• Generative AI: Delivering on the Promises and Understanding the Perils
  Journal of Public Policy & Marketing 2025 6 citations DOI: 10.1177/07439156251338200
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• Getting the most for a penny: How retailers can best use left-digit effects
  Journal of Retailing 2025 2 citations DOI: 10.1016/j.jretai.2025.02.002
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• How generative AI Is shaping the future of marketing
  Journal of the Academy of Marketing Science 2025 212 citations DOI: 10.1007/s11747-024-01064-3
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• AI is Changing the World: Achieving the Promise, Minimizing the Peril
  Journal of Macromarketing 2024 16 citations DOI: 10.1177/02761467241289573
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• Should online retailers emphasize efficiency or experience? First insights on the evolution and heterogeneity of website attributes
  Journal of Retailing 2024 15 citations DOI: 10.1016/j.jretai.2024.03.002
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• Can rounding up price discounts reduce sales?
  Journal of Consumer Psychology 2024 1 citation DOI: 10.1002/jcpy.1384
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• Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media
  Journal of Marketing Research 2024 4 citations DOI: 10.1177/00222437231152894
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• How artificiality and intelligence affect voice assistant evaluations
  Journal of the Academy of Marketing Science 2023 113 citations DOI: 10.1007/s11747-022-00874-7
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• Should firms display the sale price using larger font?
  Journal of Retailing 2023 12 citations DOI: 10.1016/j.jretai.2022.06.005
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