Dr.Nidhi Raj Gupta

Employment

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Education

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Publications (13)

• Behavioral Intention to Adopt Jan Aushadhi Services in India: A Technology Acceptance Model Approach
  2026 DOI: 10.1007/978-3-032-04378-8_10
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• Consumer Adoption of Lab-Grown Diamonds: Analyzing the Role of Consumer Knowledge, Social Influence, Ethical Considerations, and Marketing Communications Through the Technology Acceptance Model (TAM)
  2026 DOI: 10.1007/978-3-032-02056-7_44
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• Educational Institute: Driving Towards a Net-Zero Organization by Leveraging Design Thinking Principles
  2026 DOI: 10.1007/978-3-031-99470-8_38
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• Evaluating Customer Attitudes Towards the Demand for Generic Medicines in Bengaluru Under the Pradhan Mantri Bharatiya Janaushadhi Pariyojana Initiative
  2026 DOI: 10.1007/978-3-031-99470-8_56
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• Impact of the One District One Product (ODOP) Scheme on Entrepreneurship Development: A Quantitative Analysis of Key Determinants and Outcomes
  2026 DOI: 10.1007/978-3-032-04378-8_93
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• The Influence of Social Factors on Solo Female Travel: Exploring Mediating Variables and Impacts
  2026 DOI: 10.1007/978-3-031-99470-8_64
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• A Bibliometric Analysis on Exploring the Emerging Trends and Influence of Green Finance in India Using Bibliometrix
  2025 DOI: 10.1007/978-3-031-67890-5_105
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• Analyzing the Continuation of Mask-Wearing in the Post-COVID Era: Investigating the Link Between Mask Usage and Self-perception, Self-esteem, and Emotional Expression in Undergraduate Students
  2025 DOI: 10.1007/978-3-031-70855-8_21
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• Building a Crypto Future in Bangalore: A Structural Equation Model of Tech-Savvy, Financial Distrust, Social Media, and Gen Z Adoption
  2025 DOI: 10.1007/978-3-031-71526-6_106
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• Emotional Intelligence of Leader and Employee Performance with the Mediation of Employee Engagement Using Structure Equation Modelling—A Study in Context of IT Sector Bengaluru, India
  2025 DOI: 10.1007/978-3-031-70855-8_42
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