0000-0002-9700-4918 About
Dr Pratibha Giri is working as Associate Professor in School of Business and Management at Christ (Deemed to be University), Delhi-NCR. She is having more than 12 years of experience in academics. She has obtained her MBA degree from Faculty of Management Studies, BHU, and Varanasi. She has also qualified for UGC NET. She holds a doctorate degree. She has attended various seminars and workshops at national level and presented research papers in various national & international Conferences. She has to her credit more than 15 research papers published in refereed national & international journals and her research articles are spanning over various streams of Management ranging from Marketing, Human Resources, Entrepreneurship to International Trade.
Employment
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Christ University Associate Professor2021 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- Harnessing the Future Save
- Leveraging Gamification in the Metaverse Save
- Understanding Artificial Intelligence and Its Major Role in Branding Save
- The Role of Consumer Ethnocentrism in Purchase Decisions Save
- Predicting Work Environment and Job Environment Among Employees using Transfer Learning Approach Save
- Generative AI-Human Collaboration in Higher Education Save
- Traditional Finance vs. Web 3 Save
- Traditional finance vs. web 3: A comparative analysis of key features and characteristics for better readability purposes Save
- A Road to Become Successful in The Fashion Industry of China: A Case Study of Zara Save
- Unlocking IoT: AI-Enabled Green FinTech Innovations Save