Sunita Guru

Employment

• Nirma University Institute of Management Assistant Professor
  2013 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (14)

• Exploring motivating factors for online pharma adoption: a systems-informed approach to design e-healthcare ecosystem
  Journal of Systems and Information Technology 2026 DOI: 10.1108/JSIT-09-2025-0441
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• Determinants for selecting higher education institutions in India: a fuzzy analytical hierarchical process approach
  International Journal of Educational Management 2025 DOI: 10.1108/IJEM-01-2024-0046
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• Enhancing food quality, organizational sustainability, and societal welfare by analyzing barriers to online pharmacy services
  The TQM Journal 2025 DOI: 10.1108/TQM-01-2025-0007
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• Analyzing barriers for organic food consumption in India: a DEMATEL-based approach
  British Food Journal 2024 DOI: 10.1108/BFJ-06-2024-0598
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• Determinants of medical tourism: application of Fuzzy Analytical Hierarchical Process
  International Journal of Emerging Markets 2023 DOI: 10.1108/IJOEM-08-2021-1173
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• Assessing the feasibility of hyperlocal delivery model as an effective distribution channel
  Management Decision 2023 DOI: 10.1108/MD-03-2022-0407
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• A quantitative framework for health‐care service quality assessment in India
  Journal of Modelling in Management 2022 DOI: 10.1108/JM2-11-2021-0279
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• Ranking the Determinants for International Education Destination Decision of Indian Students: Application of Fuzzy Analytical Hierarchical Process
  Vision 2022 DOI: 10.1177/0972262921991940
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• Values, satisfaction and intentions: online innovation perspective for fashion apparels
  International Journal of Innovation Science 2022 DOI: 10.1108/IJIS-10-2020-0178
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• Choice of electives among management students in India: A conjoint analysis
  The International Journal of Management Education 2021 DOI: 10.1016/j.ijme.2021.100557
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