Arpita Srivastava

Employment

• GL Bajaj Institute of Management and Research

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (31)

• Artificial intelligence (AI) powered marketing strategy: a systematic literature review and future research direction
  International Journal of Quality and Service Sciences 2026 4 citations DOI: 10.1108/ijqss-08-2025-0220
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• A TEMPORAL ANALYSIS OF AI’S INFLUENCE ON FINANCIAL PERFORMANCE: INSIGHTS FROM KOTAK AND SBI BANKS USING FINANCIAL RATIO ANALYSIS
  EPH – International Journal of Business & Management Science 2026 0 citations DOI: 10.69980/6pgsh934
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• Immersive Digital Storytelling: Leveraging Metaverse Experience
  Metaverse Evolution Integrating Big Data Analytics in Marketing and Supply Chain Management 2026 0 citations DOI: 10.2174/9798898812829126010018
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• GREEN ENVIRONMENTAL COMMITMENT AS CATALYST: UNDERSTANDING ITS MODERATING ROLE IN ENHANCING THE IMPACT OF GREEN INNOVATION ON GREEN FIRM PERFORMANCE
  International Journal of Innovation Management 2026 0 citations DOI: 10.1142/S1363919626500167
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• Role of AI in optimizing digital marketing campaigns
  Applications of Artificial Intelligence in 5g and Internet of Things Proceedings of the 1st International Conference on Applications of AI in 5g and Iot Icaai5gi 2024 2025 1 citation DOI: 10.1201/9781003532521-14
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• Redefining Storytelling With the Metaverse: Immersive Digital Journeys
  Data Driven Decisions Leveraging Insights for Winning Marketing Strategies 2025 0 citations DOI: 10.1108/978-1-83662-188-120251018
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• Prioritizing the factors affecting sustainable entrepreneurial intentions: A fuzzy analytic hierarchy approach
  Global Business Transformation Innovation Technology and Sustainability 2025 1 citation DOI: 10.1201/9781003480853-16
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• Leveraging AI in Higher Education Teaching and Learning: Opportunities and Challenges Ahead
  Hr 5 0 Adapting to the AI Enhanced Workforce 2025 0 citations DOI: 10.1108/978-1-83662-066-220251007
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• Incentivizing sustainability a gamified approach to plastic waste and pollution challenges
  Addressing Practical Problems Through the Metaverse and Game Inspired Mechanics 2025 0 citations DOI: 10.4018/979-8-3693-8886-0.ch013
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• Harnessing Gamification to Drive Green Product Purchase Intentions
  2025 0 citations DOI: 10.1007/978-981-96-7523-4_32
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