DH
DR MD ASADUL HAQUE
SRM University AP - Amaravati, AMITY UNIVERSITY UTTAR PRADESH, Aligarh Muslim University, Jamia Millia Islamia
0000-0002-9798-0011
Employment
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SRM University AP - Amaravati Assistant Professor2021 - Present
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AMITY UNIVERSITY UTTAR PRADESH ASSISTANT PROFESSOR2018 - Present
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Aligarh Muslim University ASSISTANT PROFESSOR2015 - 2017
Education
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Aligarh Muslim University PH.D. (BUSINESS ADMINISTRATION)2012 - 2015
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Jamia Millia Islamia MBA (MARKETING)2007 - 2009
Projects & Funding
Projects & funding information is unavailable.
Publications (16)
- Social Media in Promoting Sustainable Marketing: A Systematic Literature Review Save
- How social media advertising influences sustainable purchase intentions in the digital age Save
- Business and Marketing in the Metaverse: Exploring SDG Integration and Consumer Engagement Save
- Consumer savings: a bibliometric analysis-based literature review Save
- Negative Perceptions, Attitudes, and Adoption Intentions: Unravelling Metaverse Adoption Challenges Save
- Psychological and socio-contextual factors influencing preventive healthcare decision-making: evidence from IT and ITES companies in three cities of India Save
- Gamification Strategies for Enhancing Sustainability Marketing Save
- Customer Churn Prediction employing Ensemble Learning Save
- Gamification Strategies for Enhancing Sustainability Marketing: Engaging Consumers in Eco-Friendly Behaviors Save
- Cashless preferences during the COVID-19 pandemic: investigating user intentions to continue UPI-based payment systems in India Save