0000-0002-9813-3252 Employment
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University of Jammu Assistant Professor
Education
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University of Jammu PhD
Projects & Funding
Projects & funding information is unavailable.
Publications (23)
- What Drives Participation Behaviour in Interest-Based Online Communities? An Empirical Assessment from the Indian Context Save
- From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty Save
- Understanding the Role of Personalisation in Augmented Reality Applications for Enhancing User Experience Save
- A bibliometric study on marketing perspective of psychological ownership Save
- The Essence of Psychological Ownership and Emotions in Adaptation of Digital Technologies Save
- Identifying consumer-based digital content marketing consumption motives: a qualitative study Save
- Gamification in Digital Marketing: Proposing a Theoretical Framework Based on Uses and Gratifications Theory Save
- Understanding the Role of Social Networking Sites in Political Marketing Save
- 1. Gupta, S, Dutt .R (2023). The Enhancement of Digital Content Marketing: Insights from Beauty Brands' Consumers. Save
- Speciality Agriculture and Marketing An Exploration of Linkages through Case Study Analysis. Save