Tiantian Yang

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Publications (5)

• Understanding the predictors of user switching in e-commerce platforms: evidence from the fsQCA analysis
  Industrial Management & Data Systems 2026 DOI: 10.1108/IMDS-11-2024-1116
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• Perceived uncertainty and switching intention on e-commerce platforms: The moderating role of usage habit
  Electronic Commerce Research and Applications 2023 DOI: 10.1016/j.elerap.2023.101302
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• Understanding consumers’ continuance intention toward recommendation vlogs: An exploration based on the dual-congruity theory and expectation-confirmation theory
  Electronic Commerce Research and Applications 2023 DOI: 10.1016/j.elerap.2023.101270
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• Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective
  International Journal of Information Management 2023 DOI: 10.1016/j.ijinfomgt.2022.102589
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• The impact of Danmu technological features on consumer loyalty intention toward recommendation vlogs: a perspective from social presence and immersion
  Information Technology & People 2022 DOI: 10.1108/ITP-01-2021-0008
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