KK
KULWINDER KAUR
Indian Institute of Management Jammu, Indian Institute of Management Nagpur, Indian Institute of Management Ahmedabad
0000-0002-9915-2447
Employment
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Indian Institute of Management Jammu Assistant Professor2021 - Present
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Indian Institute of Management Nagpur ACADEMIC ASSOCIATE2019 - 2021
Education
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Indian Institute of Management Ahmedabad Marketing Tools for Digital Media and Platforms (Online)2021 - 2021
Projects & Funding
Projects & funding information is unavailable.
Publications (12)
- Start now, stay longer: how immediate subscription activation drives long-term commitment Save
- Unveiling coping mechanisms in marketplace discrimination: The allure of artificial intelligence recommendations Save
- Resilience in the workplace: unveiling the impact of compassion at work on happiness within IT/ITeS organisations through moderated mediation analysis Save
- Understanding the Drivers of eWOM Review Adoption: The Impact of Informational Determinants and Mediating Role of Perceived eWOM Review Credibility Save
- BRalu Profile: the procurement strategy Save
- Perceived organizational virtuousness impact on workplace happiness: Mediating role of job satisfaction for sustainability in IT/ITeS organizations Save
- Factors affecting Farmers Attitude towards Pesticides Use, Mediation Effect of Perceived Usefulness on usage Behavior Save
- Impact of Online Consumer Reviews on Amazon Books Sales: Empirical Evidence from India Save
- Role of green advertisement authenticity in determining customers' pro‐environmental behavior Save
- What Motivates Consumers to Write Online Reviews? Qualitative Research in the Indian Cultural Context Save