KS
Kiran Sharma
Somaiya Vidyavihar University K J Somaiya Institute of Management, University of Lucknow
0000-0002-9927-1876
Employment
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Somaiya Vidyavihar University K J Somaiya Institute of Management Professor, Area Chairperson, Marketing and International Business2022 - Present
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Somaiya Vidyavihar University K J Somaiya Institute of Management Associate professor2009 - Present
Education
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University of Lucknow MIBM
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University of Lucknow Master in Arts
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- Motivated Consumer Innovativeness and Sustainable Fashion Choices: A Sequential Explanatory Study Save
- Shopping cart abandonment among young consumers: a moderated mediation study Save
- The diffusion of mobile payments: Profiling the adopters and non-adopters, Roger's way Save
- How Ecologically Conscious are Millennials? A Study of Young Consumers Save
- Service Quality and Customer Satisfaction - With Special focus on the Online Cab Industry in India Save
- A study on consumer perspectives for adoption and diffusion of innovations in fairness creams for males in India Save
- The Impact of Emotional Intelligence on Customer Satisfaction and Repeat Buying Behavior among Young Consumers: An Assessment of the Moderating Role of Dental Health Consciousness. Save
- AN EMPIRICAL STUDY OF FACTORS LEADING TO STORE PATRONAGE AMONG INDIAN CONSUMERS Save
- Product Placement: Does It Lead to Brand Recall among Indian Consumers Save