0000-0002-9967-1247 Employment
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Publications (11)
- Does the availability of digital payment sway consumer buying behaviour? Save
- Association between green brand trust, green brand credibility, green brand equity on perceived value and purchase intention towards green product Save
- Harmonising sustainability through green human capital management: an Indian perspective Save
- Analysing antecedent and consequences of trust in m-commerce for sustainability in tourism industry in Uttarakhand Save
- Analysing consumer behaviour by integrating digital payment awareness into the UTAUT model Save
- Influencer marketing: Its notable growth in brands valuation and consumer behavior Save
- Impact of perceived quality, perceived value and perceived price on satisfaction and purchase intention towards eco-friendly products Save
- Green initiatives: A step towards environmental safety and sustainable development Save
- Impact of brand consciousness, perceived quality of products, price sensitivity and product availability on purchase intention towards ‘green’ products Save
- Impact of socio-demographics on consumers’ attitude and purchase intention towards ‘eco-friendly’ products Save