0000-0003-0035-3108 About
Dr Aditi Srivastava is an assistant professor. She is an associate editor at IGI Global and a member of the editorial reviewer board of two IGI Global journals indexed in Scopus, Web of Science, and ABDC. She is Editor of Books at Bentham Science. She has expertise in marketing, digital marketing, and artificial intelligence. She has many book chapters published in IGI Global, Bentham Science, and CRC Press.
Dr. Srivastava is an IEEE Member and has made significant academic service contributions as a Session Chair and Track Chair at prominent national and international conferences. She has served as an IEEE Session Chair at O.P. Jindal Global University, University of Dubai & University of Valladolid (UVa).
She is a member of the Finnish Academy of Marketing, University of Helsinki, and actively contributes to collaborative, reflective, and multidisciplinary research initiatives. In recognition of her academic contributions, Dr. Srivastava has authored three management books, holds six patents, and remains committed to bridging theory and practice through forward-looking inquiry into quality, service, and financial systems.
She has published research papers in the Scopus-Indexed Journal and presented her research work in IIMs. She served as a session chair in SIMSARC'23. She is a reviewer of AOM (Academy of Management) 20244 and received a letter of appreciation from the University of Pittsburgh.
She is a reviewer for the Journal of Consumer Behaviour and Marketing Intelligence and Planning. Her areas of expertise are marketing analytics, consumer behaviour, consumer research, digital marketing, and research methodology. She has attended many FDPs conducted by ATAL Academy, NPTEL, Coursera, and many other government institutions sponsored by the Government of India. She has been a Guest Speaker in the Entrepreneurship Journal of Consumer Behaviour and Marketing Intelligence and Planning Review Program organised by National Institutions
Employment
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Tata Steel Branch Operation Officer2018 - 2019
Education
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Noida International University Doctorate in Philosophy in Management2020 - 2024
Projects & Funding
Projects & funding information is unavailable.
Publications (14)
- Generative AI-Enabled Tools for Enhancing Sustainability Performance in Construction Project Management Save
- Virtual Reality Enhanced Rural Tourism: Harnessing Customer Motivation to Explore Undiscovered Tourism Save
- Improved Rao-3 algorithm using opposition learning for integrated project time–cost–quality–safety optimization Save
- Voice Assisted Chat Bots in Enhancing CRM in Modern Marketing for Small Businesses Save
- Challenges Faced by Women Entrepreneurs in Balancing Work and Personal Life Save
- Customer Immersiveness and Customer Retention Save
- Click, Connect, and Convert: Exploring the Impact of Social Media on Consumer Buying Behavior: A Comprehensive Review Save
- Exploring Factors Using Statistical Approach to Analyse Purchase Intention for Electronic Products: A UTAUT-Based SEM Perspective Save
- Leveraging Statistical Analysis Using Virtual Reality in Impulsive Buying: A SEM-based Approach Save
- Human Resource Management in the Power Industry Using Fuzzy Data Mining Algorithm Save