Prerna Arora

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Publications (6)

• CONSUMER RESISTIVITY TO INNOVATION: A NEW APPROACH TO INNOVATIVE RESISTANCE AND CONSUMER CHARACTERISTICS
  Community Practitioner 2024 DOI: 10.5281/zenodo.10990026
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• Impact of social media influencer credibility on m-banking acceptance: The moderating role of financial literacy
  Revolutionizing Customer-Centric Banking Through ICT 2024 DOI: 10.4018/979-8-3693-2061-7.ch007
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• Influence of Social Media Platforms on Consumers’ Attitudes for Selecting Travel Destinations
  Proceedings of the International Conference on Electronic Business (ICEB) 2023
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• Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights
  International Conference on Information Systems, ICIS 2022: "Digitization for the Next Generation" 2022
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• Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights
  Proceedings of the International Conference on Electronic Business (ICEB) 2022
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• A netnography of the social media presence of brand Netflix, India
  Proceedings of the International Conference on Electronic Business (ICEB) 2021
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