Chetana Maddodi

Employment

• Manipal Academy of Higher Education

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Are animated in-app banner ads intrusive? Examining the interplay of structural and semantic ad factors
  Journal of Research in Interactive Marketing 2025 DOI: 10.1108/JRIM-04-2024-0189
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• In-app advertising: a systematic literature review and implications for future research
  Spanish Journal of Marketing - ESIC 2024 DOI: 10.1108/sjme-05-2022-0120
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• Leveraging Hofstede’s Cultural Dimensions for Devising COVID-19 Control Strategies
  Journal of Computers, Mechanical and Management 2023 DOI: 10.57159/gadl.jcmm.2.1.23032
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• Machine learning in coronary heart disease prediction: Structural equation modelling approach
  Cogent Engineering 2020 DOI: 10.1080/23311916.2020.1723198
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• Barriers to widespread adoption of plug-in electric vehicles in emerging Asian markets: An analysis of consumer behavioral attitudes and perceptions
  Cogent Engineering 2020 DOI: 10.1080/23311916.2020.1796198
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• Influence of advertising for purchase of online products on youth in India
  Journal of Advanced Research in Dynamical and Control Systems 2019
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