Dr. Gursimranjit singh

Employment

• Dr. B. R. Ambedkar National Institute of Technology Jalandhar Assistant Professor
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• The mediating effect of perceived usefulness and brand attitude in relationship between consumer-brand metrics
  International Journal of Business Innovation and Research 2022 DOI: 10.1504/IJBIR.2022.120406
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• Cool Branding for Indian Sustainable Fashion Brands
  Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science 2021 DOI: 10.4324/9781003188186-5
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• Thinking Globally, Leading Locally: Defining Leadership in Diverse Workforce
  Management Techniques for a Diverse and Cross-Cultural Workforce 2018 DOI: 10.4018/978-1-5225-4933-8.ch006
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• Thinking globally, leading locally: Defining leadership in diverse workforce
  Gender and Diversity: Concepts, Methodologies, Tools, and Applications 2018 DOI: 10.4018/978-1-5225-6912-1.ch052
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