Dr. Avinash Chopra

About

Dr. Avinash Chopra is an Assistant Professor at SRM Institute of Science and Technology, Delhi NCR Campus, Ghaziabad, India. He earned his Ph.D. in Management from the National Institute of Technology (NIT) Rourkela, where his doctoral research focused on employer branding as a mechanism for talent acquisition and retention in Indian information technology organizations. His research expertise spans human resource analytics, employer branding, organizational behaviour, operations management, and brand management. Dr. Chopra has published in reputed journals such as the Journal of Business & Industrial Marketing, VINE Journal of Information and Knowledge Management Systems, and the International Journal of Organizational Analysis. He has also presented award-winning research at international conferences and contributed to several edited book volumes. With a strong background in applying advanced analytics techniques, including fuzzy multi-criteria decision-making methods, Dr. Chopra integrates theoretical knowledge with practical applications in his teaching and research. He also serves as a reviewer for leading academic journals, including the Journal of Knowledge Management, International Journal of Organizational Analysis, and Journal of Business & Industrial Marketing.

Employment

• SRM Institute of Science and Technology Delhi NCR Campus Assistant Professor
  2025 - Present
• Galgotias College of Engineering & Technology Assistant Professor
  2023 - 2025

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Transforming From Green to Circular Through Strategic Enablers of Intellectual Capital
  Business Strategy and the Environment 2026 DOI: 10.1002/bse.70877
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• Machine Learning and Management Education
  2025 DOI: 10.4018/979-8-3373-2150-9.ch011
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• Identifying and prioritizing factors influencing the social insurance contribution of unorganized workers
  Benchmarking 2025 DOI: 10.1108/BIJ-05-2023-0306
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• Leveraging Virtual Collaboration: Metaverse Routes to Achieve Sustainable Development Goals
  2025 DOI: 10.1007/978-3-031-89545-6_16
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• Machine Learning and Management Education: A Pathway to Sustainability
  Integrating AI and Machine Learning into Business and Management Education 2025 DOI: 10.4018/979-8-3373-2150-9.ch011
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• Sustainable Organizations: Driving Green Practices Through Emotional Intelligence
  Future of Human Resource Management in A Multigenerational Workforce 2025 DOI: 10.1108/978-1-83708-808-920251016
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• Exploring the relationship between employer branding and talent retention: the mediation effect of employee engagement
  International Journal of Organizational Analysis 2024 DOI: 10.1108/IJOA-02-2023-3638
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• Prioritizing the antecedents of employer branding using fuzzy AHP: an extent analysis approach
  Journal of Business and Industrial Marketing 2024 DOI: 10.1108/JBIM-02-2023-0112
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• A critical assessment of employer branding to retain knowledgeable workforce: study on current employees of the information technology firms
  VINE Journal of Information and Knowledge Management Systems 2022 DOI: 10.1108/vjikms-02-2022-0036
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