PANKAJ KUMAR

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Publications (15)

• Examining the Role of Social Media Foodscapes in Shaping Gastronomic Tourists' Visit Intention
  2026 DOI: 10.4018/979-8-2600-1423-3.ch010
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• Impulsive Consumption Through Gastronomy Livestreaming
  2026 DOI: 10.4018/979-8-3373-4047-0.ch009
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• Fostering Sustainable Consumptions
  2026 DOI: 10.4018/979-8-3373-7452-9.ch007
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• Understanding the Drivers Influencing Consumer Attitudes Towards Green Products
  2026 DOI: 10.4018/979-8-3373-7452-9.ch004
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• Consumer Attitude Towards Instagram Advertising
  2026 DOI: 10.4018/979-8-3373-6741-5.ch012
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• Adoption of Metaverse in E-Commerce Retailing
  2025 DOI: 10.4018/979-8-3373-2120-2.ch015
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• Examine the Determinants of Pay Per Click Advertising
  2025 DOI: 10.4018/979-8-3373-2058-8.ch013
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• Understanding the Dynamics of AI-Driven Business Intelligence Adoption and Marketing in India
  2025 DOI: 10.4018/979-8-3693-7620-1.ch019
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• Understanding the dynamics of AI-driven business intelligence adoption and marketing in India
  Retail Innovations in Business Models 2025 DOI: 10.4018/979-8-3693-7620-1.ch019
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• Consumer Skepticism Towards CSR Communication
  Corporate Social Responsibility Approaches to Ethical AI in Business 2024 DOI: 10.4018/979-8-3693-3478-2.ch008
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