Likhil Sukumaran

Employment

• Acharya Bangalore B-School Assistant Professor
  2025 - Present
• Manipal Academy of Higher Education Visiting Professor
  2024 - 2025
• National Institute of Technology Karnataka Research Scholar
  2020 - Present
• St. Pius X college Assistant Professor (On contract)
  2019 - 2019

Education

• National Institute of Technology Calicut MBA
  2014 - 2016
• Cochin University of Science and Technology Electronics and Communication Engineering
  2009 - 2013

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• From margins to mainstream: Branding indigenous beverages through gastronomic tourism in emerging economies
  Tourism and Hospitality Research 2026 DOI: 10.1177/14673584261419518
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• Not all who proclaim to be green are really green: analysis of intention behavior gap through a systematic review of literature
  Management Review Quarterly 2024 DOI: 10.1007/s11301-024-00415-2
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• Segmenting Indian Alcohol Consumers: Analyzing Sustainable Trends Using K-Means Clustering
  2nd IEEE International Conference on Recent Advances in Information Technology for Sustainable Development, ICRAIS 2024 - Proceedings 2024 DOI: 10.1109/ICRAIS62903.2024.10811731
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• Toddy trends and the organic conundrum: a closer look at consumer behaviour with decision tree
  British Food Journal 2024 DOI: 10.1108/BFJ-10-2023-0869
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• Uncorking the delights: deciphering Indian wine consumers’ tastes with a multi-method approach and consumer insights
  International Journal of Wine Business Research 2024 DOI: 10.1108/IJWBR-10-2023-0057
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