Employment
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Amity University Jaipur Associate Professor2021 - Present
Education
Education history is unavailable.
Projects & Funding
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Publications (34)
- Exploring the hierarchical interdependencies among barriers to sustainable workforce skill transformation using ISM MICMAC technique Save
- Barriers to the implementation of Central Bank Digital currency: an ISM and MICMAC analysis approach Save
- Emotion recognition and sentiment analysis in marketing: Harnessing AI for deeper customer insights Save
- Cross-channel marketing optimization using AI: Achieving consistency and coherence across platforms Save
- A Comprehensive Bibliometric Analysis of Artificial Intelligence Save
- Generation Z’s mobile payment adoption: integrating UTAUT model and government initiative impacts Save
- INVESTIGATING THE DYNAMICS OF ONLINE REVIEWS, ELECTRONIC WORD OF MOUTH AND CONSUMER PURCHASE INTENTIONS WITH RESPECT TO E-TAILERS Save
- New Media and Technology Save
- Decoding mobile payment application switching: insights from the Push-Pull-Mooring framework Save
- Robotic Process Automation in Scholarly Literature Save