Emmanuel Mogaji
Keele University Keele Business School, University of Greenwich, University of Bedfordshire, University of Lagos
0000-0003-0544-4842
About
Dr Emmanuel Mogaji is an academic researcher interested in ABCDE of Marketing – Advertising, Branding, Communication, Digital and Ethics with a specific interest in Transportation, Education and Financial (TEF) Services. He has published peer-reviewed journal articles, edited special issues and books and presented his works at many national and international conferences. His publications have appeared in Industrial Marketing Management, Transportation Research Part D, Transport Policy, Travel Behaviour and Society, Technological Forecasting & Social Change, European Journal of Marketing, Journal of Consumer Behaviour, Journal of Services Marketing, International Journal of Bank Marketing and Telematics and Informatics. His research on financial services marketing has won the Emerald Literati Award. He is the author of many textbooks, including Brand Management, published by Palgrave, and Introduction to Advertising and Digital Consumer Management, both published by Routledge. He has also co-edited 12 books on higher education, green and fashion marketing.
He is a Fellow of the Higher Education Academy (HEA), which demonstrates his teaching philosophy and commitment to encouraging experiential learning. He believes in giving students the opportunity to learn by doing, to think outside the box and to challenge norms. This process critically engages students in real-life applications of what they have learnt. Emmanuel has previously worked as a marketing communication executive, responsible for creative designs and managing marketing campaigns, liaising and building relationships with a range of stakeholders.
Employment
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Keele University Keele Business School Associate Professor in Marketing2023 - Present
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University of Greenwich Senior Lecturer in Advertising and Marketing Communications (2020 - 2023
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University of Greenwich Lecturer in Advertising and Marketing Communications2017 - 2020
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University of Bedfordshire Visiting Lecturer2015 - 2017
Education
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University of Greenwich PGCert Higher Education2017 - 2018
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University of Bedfordshire PhD2012 - 2016
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University of Bedfordshire Masters of Art2008 - 2009
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University of Lagos Bachelors2002 - 2006
Projects & Funding
Projects & funding information is unavailable.
Publications (195)
- Service work, gender, and well-being: the role of customer behaviour in shaping the experiences of female drivers Save
- Compound algorithmic vulnerability: a transformative service perspective on AI mediated financial services Save
- Surveillance, Suggestion, and Sabotage: Understanding Consumer Pushback Against AI in E‐Commerce and Q‐Commerce Save
- Trust erosion and the emergence of meaningless work in the platform economy: evidence from Egyptian SMEs Save
- The mobility imperative: Integrating transport into inclusive and resilient health systems Save
- When leaders leave without warning: a relational typology of employee sensemaking under abrupt leadership exits Save
- Travel Recommendations of Tomorrow: Generative Artificial Intelligence and Travel Planning Save
- Designing for Dignity: Aligning Policy and Technology for Inclusive Public Transport Systems Serving Commuters With Disabilities Save
- Namaste Alexa: The Impact of Non‐Native Language Queries on Voice Assistant Usage Intentions Save
- Customer-to-customer (C2C) interactions in Islamic banking: a conceptual framework for service co-creation in financial services Save