About
Dr Nitika Sharma is an experienced Assistant Professor of Marketing with a PhD in marketing from Delhi University. She is currently pursuing a post-doctoral program in environmental marketing at the University of Beira Interior, Portugal. Her research interests include environmental marketing, sustainable consumption, services marketing, social entrepreneurship, and spirituality. She has published research articles on these topics in reputable international journals such as Business, Strategy and the Environment, Journal of Cleaner Production, and Sustainable Production and Consumption. Dr Sharma has presented papers on various topics at numerous national and international conferences, including the American Marketing Association’s 2022 AMA Summer Conference. Her research has been awarded by prestigious academic institutions such as IIM-Bangalore, the University of Delhi, Jaypee University, and Sharda University. She has delivered guest lectures and conducted workshops on research methodologies at various national and international universities on consumer behaviour, social entrepreneurship, and servant leadership. Dr Sharma has also served as a Convener for international conferences, FDPs, and workshops and is currently a guest editor for a special issue in Taylor & Francis (Scopus Q2) Journal. Additionally, she has undergone Innovation Ambassador training (Foundation Level) conducted by the Ministry of Education's Innovation Cell & AICTE.
Employment
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International Management Institute2022 - Present
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Christ University Assistant Professor2020 - 2022
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (16)
- Mapping CSR/ESG challenges through double materiality: A comparative sectoral analysis for advancing the SDGs Save
- Sustainable livelihoods amidst industry disruption: The case of slaughterhouse closures in Uttar Pradesh's leather industry Save
- AI and emotions: enhancing green intentions through personalized recommendations—a mediated moderation analysis Save
- Examining a theoretical model of eco‐anxiety on consumers' intentions towards green products Save
- Option or necessity: Role of environmental education as transformative change agent Save
- Being socially responsible: How green self-identity and locus of control impact green purchasing intentions? Save
- The impact of eco-innovation on green buying behaviour: the moderating effect of emotional loyalty and generation Save
- ?I Can Live Without Banks, but Not Without Banking? Save
- Government is trying but consumers are not buying: A barrier analysis for electric vehicle sales in India Save
- Moral disengagement: A guilt free mechanism for non-green buying behavior Save