Maurizio Canavari

About

Full Professor at the Department of Agricultural and Food Sciences of the Alma Mater Studiorum-Università di Bologna.
Current research interests include agri-food marketing and marketing research, with specific topics regarding consumer behaviour, innovation adoption, quality food specialities, organic food, e-commerce and wine business.
He is a member of several professional associations, such as the International Association of Agricultural Economists IAAE, the European Association of Agricultural Economists EAAE, the Italian Society of Agricultural Economics SIDEA, the Italian Society of Agri-food Economics SIEA.
Editor-in-Chief of the academic journal Economia agro-alimentare/Food Economy and member of the Editorial Board of the Journal of International Food and Agribusiness Marketing, the International Journal on Food System Dynamics, and previously the Canadian Journal of Agricultural Economics, the International Journal of Food and Beverage Manufacturing and Business Models, and the Journal of Food Products Marketing.

Employment

• Alma Mater Studiorum Universita' di Bologna Docenti di ruolo di Ia fascia
  2021 - Present
• Free University of Bozen-Bolzano Adjunct professor
  2019 - 2020
• Alma Mater Studiorum Universita' di Bologna Docenti di ruolo di IIa fascia
  2018 - 2021
• Alma Mater Studiorum Universita' di Bologna Docenti di ruolo di IIa fascia
  2012 - 2017
• Alma Mater Studiorum Universita' di Bologna Docenti di ruolo di IIa fascia
  2005 - 2012
• Alma Mater Studiorum Universita' di Bologna Ricercatori
  2001 - 2005
• Alma Mater Studiorum Universita' di Bologna Ricercatori
  1998 - 2001
• Consiglio Nazionale delle Ricerche Research assistant (scholarship)
  1992 - 1993

Education

• Università degli Studi di Padova Doctorate in Appraisal and Land Economics
  1994 - 1997
• Università degli Studi di Bologna Laurea in Agricultural Sciences
  1983 - 1990

Projects & Funding

Projects & funding information is unavailable.

Publications (449)

• Promoting Healthier Drinking: Evidence From a Vignette Experiment on Contextual and Informational Drivers of Dealcoholized Wine Choices
  Applied Economic Perspectives and Policy 2026 DOI: 10.1002/aepp.70098
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• Consumer Attitudes, Buying Behaviour, and Sustainability Concerns Toward Fresh Pork: Insights from the Black Slavonian Pig
  Sustainability 2026 DOI: 10.3390/su18020980
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• Big Data in Consumer Behavior Research: A Systematic Review of Data Sources, Analytical Methods, and Research Questions
  2026 DOI: 10.1057/s41270-026-00470-6
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• Developing an extension framework to promote drone technology adoption in rice cultivation: Evidence from expert insights in Iran
  2026 DOI: 10.1177/00307270261415625
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• Exploring Consumer Choice for Beef-Based Cultured Meat: Evidence from a Choice Experiment in China
  2026 DOI: 10.1163/18696945-bja00027
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• The role of regional policy in e-commerce driven agricultural exports: evidence from China
  2026 DOI: 10.1108/JADEE-07-2025-0309
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• Olive Oil Preferences Among Japanese Consumers: Best‐Worst Scaling on Country of Origin and Consumer Heterogeneity
  Agribusiness 2025 DOI: 10.1002/agr.70015
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• How do farmers value organic fertilisers? An exploratory study on conventional and innovative products
  Farming System 2025 DOI: 10.1016/j.farsys.2025.100156
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• Systematic Review of Big Data Applications in Decoding Consumer Behaviors
  2025 DOI: 10.20944/preprints202505.1668.v1
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• Exploring Chinese Consumers’ Perception and Potential Acceptance of Cell-Cultured Meat and Plant-Based Meat: A Focus Group Study and Content Analysis
  Foods 2025 DOI: 10.3390/foods14091446
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