Atul Arun Pathak

Employment

• Indian Institute of Management Nagpur
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• The power of words: driving online consumer engagement in Fintech
  International Journal of Bank Marketing 2024 DOI: 10.1108/IJBM-11-2022-0519
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• Leveraging Artificial Intelligence to Reduce Human-Animal Conflict in India
  Communication of the Association for Information Systems 2024 DOI: 10.17705/1CAIS.05514
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• Driving consumer engagement for digital payment brands: Content strategy on instagram
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103821
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• Driving citizen engagement through Twitter: The case of COVID‐19 vaccination drive in India
  Journal of Public Affairs 2023 DOI: 10.1002/pa.2858
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• Analysis of Motor Vehicle Accidents: Comparison Between Before and During the COVID-19 Lockdown in Maharashtra, India
  Transportation Research Record: Journal of the Transportation Research Board 2023 DOI: 10.1177/03611981221089936
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• Garud Survey: A Case of Improving Safety and Transparency in Mining Operations Using Drone Technology
  Communications of the Association for Information Systems 2023 DOI: 10.17705/1CAIS.05340
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• Social media content strategy for sport clubs to drive fan engagement
  Journal of Retailing and Consumer Services 2021 DOI: 10.1016/j.jretconser.2021.102648
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• Managing plastic packaging waste in emerging economies: The case of EPR in India
  Journal of Environmental Management 2021 DOI: 10.1016/j.jenvman.2021.112405
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• Strategizing in small informal retailers in India: Home delivery as a strategic practice
  Asia Pacific Journal of Management 2020 DOI: 10.1007/s10490-019-09662-4
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• Helping women intrapreneurial leaders flourish: appreciating emotional labor:
  Development and Learning in Organizations 2020 DOI: 10.1108/DLO-02-2020-0049
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